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I'm Jennifer Fraser

I began my career in user experience because I was frustrated by the concept that contemporary art should force viewers to think deeper to find some hidden meaning; As an interactive media professional I create interesting, yet intuitive, visually appealing designs that eliminate the need to question, 'why'.  

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Utilizing Brand Identity To Set Consistency Standards 

Developing brand guides for the company allows them to maintain consistency standards for all their brand identities across the whole team. Over the span of 9 weeks, I contributed to various design, ecommerce, and marketing projects.

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Bringing The In-Store Experience To Life Online

This is a collaborative team client project for low-waste store, bare market, to develop a user experience website strategy that help convert online traffic into real sales.

Creating A Game Accessibility Database To Combat Industry Issues 

Accessibility in the game industry is often considered an afterthought or sometimes not considered at all. I created Morphic Dreams Studio as a database to provide users with a simple solution to finding accessible video games.

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